Since the start of Hacktoberfest, Earthly has experienced a significant increase in traffic and engagement, with developers of varying expertise contributing to the project. The event provided an opportunity for many to familiarize themselves with Earthly's reproducible builds, leading to meaningful contributions such as syntax highlighting for Sublime Text and Vim, support for edge cases, and documentation improvements. While there were some spammy pull requests, the majority were genuine contributions from enthusiastic developers. The success was attributed to Earthly's proactive management of contributions, including prompt responses, setting clear expectations, and maintaining a welcoming environment. As Hacktoberfest continues, Earthly anticipates even more contributions.