To address the exponential growth of log telemetry data in cloud-native environments, organizations must adopt proactive log management and analytics strategies. This involves consolidating log management tools into a unified observability platform, adopting centralized observability data lakehouses, optimizing log parsing without schemas, and implementing log analytics platforms that facilitate low-cost, high-performance queries. These practices help control costs, improve query performance, and enhance overall log analytics efficiency, enabling organizations to manage vast data volumes effectively and improve response times to incidents. By following these best practices, organizations can unlock significant cost savings and ensure efficient data handling, even amidst the challenges of digital transformation and cloud computing.