The text discusses how a large US-based insurance company utilizes Dynatrace Synthetic Monitoring to ensure the reliability and performance of its core applications, both for its staff and insured customers, while also gaining insights from competitors. Initially used for monitoring their own websites and user journeys, the company expanded the use of synthetic monitors to include their competitors' sites, enabling them to compare performance metrics and learn from the industry. By setting up synthetic tests for both their website and competitors, they can continuously optimize their web page performance and user experience. The detailed insights from these tests, including waterfall analysis, help the company maintain a competitive edge by understanding how different resources load and perform across various geographical regions and conditions. This strategic approach not only aids in improving their own services but also allows them to celebrate benchmarks where they outperform competitors.