The retail sector is facing a critical juncture as the demand for online shopping surges and brand loyalty diminishes, prompting IT leaders to enhance digital experiences to improve conversion rates and revenue. To meet these challenges, a shift to DevSecOps is underway, allowing retailers to deliver secure, reliable shopping experiences, though the pace of innovation presents challenges in maintaining application reliability and security. A significant portion of retail IT leaders acknowledges the necessity of integrating a DevSecOps culture to accelerate digital transformation, though barriers such as trust issues between developers and security teams, and the absence of a unified platform, hinder progress. Automation and the convergence of observability and security are emphasized as crucial strategies to overcome these obstacles, with AI and automation playing a pivotal role in scaling DevSecOps practices. Despite a skills shortage, many CIOs believe that extending DevSecOps culture is more effective than hiring additional personnel, with the goal of creating seamless, secure omnichannel shopping experiences and enhancing customer satisfaction.