Marketing campaigns often fail due to a lack of collaboration between marketing and IT teams, as seen in a recent example involving a Dynatrace customer. Despite a significant increase in user sessions following a campaign launch, key performance indicators like conversion rates and user engagement showed a negative impact, primarily because of errors on the campaign landing page that were not detected by the marketing team. These issues could have been addressed had the marketing and IT teams worked together from the start, leveraging tools like Dynatrace and adopting BizDevOps practices to break down silos and share insights. By integrating IT operations with marketing efforts, teams can avoid costly errors, optimize campaign performance, and ultimately achieve better outcomes, as demonstrated by the improved collaboration facilitated by Dynatrace's Business Observability platform.