IT carbon footprint: Dynatrace Carbon Impact and Optimization app helps organizations measure cloud computing carbon footprint

As global warming intensifies, the IT industry's carbon footprint is becoming a significant concern, driving organizations to prioritize energy-efficient computing and migrate workloads to cloud platforms, which, despite reducing overall emissions, are seeing their own carbon footprints grow. The surge in cloud adoption, fueled by innovations like generative AI, is exacerbating these emissions, prompting companies like Dynatrace to seek solutions for reducing their IT carbon impact. Dynatrace's Carbon Impact app, developed with guidance from the Sustainable Digital Infrastructure Alliance and the Cloud Carbon Footprint project, offers organizations a tool to measure, monitor, and optimize their carbon emissions across hybrid and multicloud environments. By providing detailed insights into energy consumption and CO2 equivalent metrics, Carbon Impact helps identify high-impact areas for optimization, such as idle and underutilized instances, thereby supporting efforts to reduce emissions. Dynatrace's commitment to sustainability is reflected in its use of Carbon Impact to inform its strategies and help its customers achieve greener IT operations, aligning with broader environmental, social, and governance goals.