Park 'N Fly, an operator of 15 offsite airport parking lots in the U.S., leverages IT automation, AIOps, and observability to enhance infrastructure management and develop revenue-generating services, thereby improving customer experience. By utilizing these technologies, Park 'N Fly offers services like pet boarding, vehicle detailing, and customer kiosks, supported by robust software intelligence. The transition to cloud infrastructure with Microsoft Azure initially introduced visibility challenges, but the implementation of Dynatrace's observability platform allowed the company to automate troubleshooting and improve infrastructure transparency. This automation not only aids in efficient problem resolution but also accelerates code development without compromising quality, leading to increased productivity and innovation. The strategic use of IT automation has empowered Park 'N Fly's IT teams to move beyond reactive tasks to focus on more strategic, business-aligned goals, earning the department a reputation for competence and innovation within the company.