During the holiday shopping season, IT teams aim for the ambitious goal of five-nines availability, or 99.999% uptime, to ensure systems can handle peak loads without disruption. This level of availability, often pursued by site reliability engineers, is challenging due to the complexity of modern IT environments that include cloud-native technologies, multicloud settings, and edge processing. While achieving five-nines availability is seen as the ultimate benchmark, it is often unrealistic and costly, prompting organizations to aim for more attainable uptime goals that still satisfy user expectations. To improve system reliability, teams employ strategies like gathering observability data, establishing service-level objectives, integrating infrastructure monitoring, applying AI for real-time root-cause analysis, and automating IT operations. Despite the challenges, organizations can enhance their system availability by adopting an AIOps platform approach, which enables proactive problem detection and remediation under peak loads.