Dynatrace's inaugural partner enablement event, Amplify Sales Kickoff, highlighted its focus on enhancing end-to-end, full-stack observability through its unified intelligence platform, aiming to assist partners in driving customers' digital transformation. The event, themed "Observability Unleashed," declared 2023 as "The Year of the Partner," emphasizing the essential role of partners in extending Dynatrace's innovations, such as the Grail causal data lakehouse and the Dynatrace Platform Subscription (DPS), to more customers. Dynatrace is leaning heavily into SaaS, enhancing its cloud-native applications and infrastructure capabilities, and emphasizing application security. The event also introduced the Value Incentive Partner Program (VIPP) and a new Partner Services Endorsement Program, aiming to empower partners with certifications and skills to deliver Dynatrace's best practices effectively. Additionally, the launch of the new Partner Relationship Management (PRM) portal aims to streamline partners' access to resources, thus improving efficiency and customer value delivery. Dynatrace recognizes its partners as pivotal to customer retention and expansion, and the event underlined their commitment to supporting partners' growth and success through various initiatives and recognitions.