Since 2020, the demand for digital services has surged, prompting organizations to adopt DevOps practices, particularly continuous integration and continuous delivery (CI/CD), to enhance speed and reliability in bringing new products to market. CI/CD encompasses processes that enable developers to automate development, testing, and deployment, fostering better collaboration and efficiency throughout the software development life cycle. Continuous integration allows developers to frequently merge code into a shared repository, reducing issues like "merge hell" and ensuring up-to-date, testable builds. Continuous delivery focuses on keeping code in a deployable state, making releases predictable and seamless, while continuous deployment automates the release of tested code directly to production. These practices not only streamline development but also provide a competitive edge by accelerating time to market and allowing rapid iteration of features. Organizations utilizing CI/CD benefit from increased efficiency, optimized processes, and the ability to swiftly respond to user feedback, with advanced tools like the Dynatrace Software Intelligence Platform enhancing observability and integration across the development pipeline.