Modern cloud computing environments offer significant opportunities for innovation and productivity but also present challenges related to escalating costs and energy consumption. As cloud cost optimization becomes a priority for organizations, platforms like Dynatrace are helping manage these expenses by automating savings plans, monitoring resource utilization, and optimizing architecture. The increasing costs of computing, especially with the rise of generative AI and large language models, are impacting financial bottom lines and contributing to environmental concerns, with technology emissions rivaling those of the aviation industry. Dynatrace's tools allow companies to track and reduce their cloud carbon footprint, thereby aligning with broader sustainability goals. By implementing practices such as green coding, organizations can further minimize energy consumption while maintaining performance and stability. This dual focus on financial and environmental optimization underscores the importance of comprehensive monitoring and strategic resource management in the digital transformation era.