IT organizations are increasingly focused on understanding the business impact of IT service quality by tying application performance to business outcomes, which requires expanding observability to encompass business metrics. The narrative highlights the challenges of observability silos, illustrated by a story of delayed problem identification and miscommunication between business and IT teams, leading to ineffective prioritization and action. Business Observability offers a solution by providing real-time insights into how user experience, app performance, errors, and new features affect key performance indicators (KPIs) like conversions and purchases, facilitated by tools like Dynatrace's AI engine, Davis. Effective BizOps collaboration begins with Business Observability, enabling IT to align resources and investments with desired business outcomes, as evidenced by a survey from the Perform 2021 event which found that effective collaborations often incorporate business analytics into IT operations. Practical approaches to BizOps collaboration are explored in a video, offering guidance on use case design and metric sources to improve organizational benefits.