Digital customers are crucial to business success, and maintaining a seamless digital experience is vital to retain them. Business analytics tools are essential in improving this experience by providing insights into how IT impacts business outcomes, identifying areas for optimization, and enhancing agility by allowing IT teams to focus on what matters most. These tools work by linking IT metrics with business outcomes, such as funnel progression, conversion rates, and net promoter scores, and breaking down silos between IT and business teams to improve communication and collaboration. Business analytics tools are applicable in various use cases, including evaluating business impact, optimizing conversion rates, validating new releases, and monitoring business processes. These tools enhance business observability by integrating IT and business metrics, ensuring both teams share responsibility for business process success. Dynatrace's Software Intelligence Platform exemplifies this approach by offering a comprehensive solution that leverages AI and automation to align IT performance with business goals, ultimately driving better outcomes.