Dynatrace emphasizes the importance of building a strong employer brand as a fundamental aspect of its organizational culture, reflected in its motto "Real vibes. Real people." This concept is not merely a slogan but embodies the company's commitment to authenticity and employee experience. By developing an employer brand, Dynatrace aims to create a transparent and engaging work environment that attracts and retains top talent. This involves understanding and integrating the values and experiences that employees appreciate into every facet of the organization. The process, initiated in Autumn 2022, involved comprehensive internal assessments and feedback sessions, leading to the creation of the Dynatrace Culture Code and refreshed values. These efforts are designed to empower employees to become brand ambassadors, thereby strengthening the company's reputation both internally and externally. The organization recognizes that building an employer brand is an ongoing journey that requires adaptability and alignment with evolving work landscapes. Dynatrace is committed to continuously investing in its culture and employee experience, ensuring that its brand remains a trusted and attractive destination for current and prospective employees.