Amplify PowerUP: Powering modernization with observability

Amplify PowerUP, a partner enablement event by Dynatrace, focused on advancing cloud modernization through observability, highlighting the importance of integrating observability as a core component rather than an add-on. The event featured keynote speeches from Dynatrace executives, including CEO Rick McConnell and VP Michael Allen, who emphasized the role of partners in driving innovation and business success. Michael Allen discussed Dynatrace's strong financial performance and introduced the new Services Endorsement Program, designed to enhance partner capabilities and meet increasing customer demands. Rick McConnell underscored the significance of partnerships for Dynatrace's growth and the necessity of delivering precise, AI-powered digital interactions to meet high user expectations. Steve Tack, SVP of Product Management, introduced Grail, a new data lakehouse that unifies observability, security, and business data, and discussed the evolving role of observability and the capabilities of Davis, Dynatrace's AI engine. The event also included sessions on partner enablement strategies, with insights from Matt Keenan, Isabel Carvahlo, and technical experts on leveraging marketing tools, training, and certifications to enhance partner effectiveness and generate revenue. The event concluded with a look forward to continued collaboration and innovation in 2023.