The real estate industry has increasingly shifted from relying on intuition and local knowledge to data-driven decision-making, thanks to the rise of big data and analytics. Real estate professionals, including investors, agents, and property managers, now utilize data analytics to make informed decisions about buying, selling, renting, and managing properties by analyzing various data points such as property characteristics, market trends, and demographic information. The integration of artificial intelligence (AI) and machine learning (ML) further enhances the ability to forecast market trends and identify investment opportunities. Despite the benefits, challenges such as privacy concerns, data organization, and quality assurance persist. Companies like Duality Technologies offer solutions by providing secure platforms for data collaboration, enabling real estate firms to monetize their data while maintaining privacy. This shift underscores the importance of leveraging advanced technologies to maximize returns and enhance marketing efforts in the competitive real estate market.