The onset of generative AI, particularly following the launch of ChatGPT, has sparked a modern-day "AI gold rush," reminiscent of the California Gold Rush of 1848, where data, rather than gold, is the most valuable asset. Companies are urged to monetize their data as AI requires vast amounts of diverse information to develop reliable models. Unlike traditional data aggregators limited by complex data regulations, modern privacy-enhancing technologies (PETs) enable secure data sharing without compromising sensitive information, thus opening new revenue streams for organizations of all sizes. These technologies allow companies to leverage their data in compliance with privacy laws, turning what was once a cost into a profitable asset. PETs also facilitate "zero footprint" data investigations for government agencies, ensuring data privacy and confidentiality without the need for transferring sensitive datasets. As a result, companies can expand their market reach while maintaining compliance and security, thus capitalizing on the AI-driven demand for data.