As a new startup, Doppler faced trust issues with potential customers due to its limited funding, small team, and lack of software security background. To address this, they integrated Radar, a secrets scanning tool that works with GitHub, which initially generated demand for their product but later became an undifferentiated cost center. However, as the market shifted towards increased focus on software security, Doppler's secrets manager gained popularity, leading to organic demand from new customers and loyalty from existing ones. To correct its journey, Doppler will discontinue Radar on June 1st, reassigning resources to its growing secrets manager product, with plans to continuously expand its offering.