Directus challenges the conventional marketing focus on "features" by emphasizing its broad set of "tools" that empower users to build diverse digital projects. Drawing a parallel to a carpenter’s toolbelt, the text illustrates how tools offer basic, versatile functions applicable across many scenarios, whereas features are enhancements that don't necessarily facilitate the creation of something new. Directus sets itself apart by offering a comprehensive array of tools, including customization options, automation capabilities, file management, insights, and robust authentication features. These tools enable users to efficiently manage digital content and processes, allowing for extensive customization and integration without vendor lock-in. The approach underscores the practical utility of tools over the mere presence of features, highlighting Directus's adaptability and extendability in digital project development.