Directus has announced the general availability of its Model Context Protocol (MCP), positioning itself as the first collaborative content management system (CMS) that integrates marketers, developers, and AI to streamline processes and eliminate bottlenecks. The MCP enables real-time collaboration by allowing non-technical users to articulate content needs in plain language, while AI translates these requirements into structured database entries with appropriate field types and validations. This innovation allows marketing teams to make bulk changes without developer intermediation, while developers maintain control and visibility over the schema. Directus aims to dissolve traditional barriers between technical and creative teams, enhancing productivity and collaboration without replacing human roles with AI. The platform ensures that organizations move at the speed of ideas rather than being hindered by backlogs, providing both developer access to dynamic APIs and intuitive interfaces for other users. With MCP, Directus fosters an environment where teams can work together seamlessly, combining technical precision with creative flexibility.