The pros and cons of crowdfunding your startup

Crowdfunding is a popular method of raising funds for businesses and projects through donations from a large number of individuals. It differs from traditional funding methods in that it involves less risk and financial return expectation for investors, and allows startups to retain equity without giving up control. Key benefits of crowdfunding include market testing, centralized communications, product and service financing, and the opportunity to establish a target market. However, it requires significant effort and may not suit every brand.