DigitalOcean participated in TechStars back in 2012, which was a transformative experience that helped them refine their product and business strategy. The company credits the program with teaching them valuable lessons about creating minimum viable products, analyzing metrics, and incorporating customer feedback. DigitalOcean is now sponsoring TechStars again to give back to the community and show gratitude for the opportunities they received during their time in the program, which had a profound impact on their growth and success.