Martín Perucca: “Preventing Fraud Enhances an Organization’s Value Proposition”

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Martín Perucca, a renowned authority on fraud prevention in Argentina and Latin America, emphasizes the importance of integrating security as a core value proposition for organizations, arguing that it not only protects against losses but also enhances community value. Beginning his career in Córdoba, Argentina, Perucca discovered his passion for fraud detection early on, which led to co-founding Mooy, focusing on regulatory compliance and fraud prevention strategies. He advocates for a proactive, culture-building approach to compliance, emphasizing that it should not be seen as a mere checkbox but as an investment that can improve customer trust and organizational reputation. Perucca stresses the necessity of a comprehensive, risk-based approach to fraud prevention, involving technology, secure processes, and a prevention culture that unites fraud, cybersecurity, and AML strategies. He highlights the importance of collaboration among financial institutions, noting that while real collaboration is growing in Latin America, more needs to be done to standardize fraud prevention as a value proposition industry-wide. Looking to the future, Perucca hopes for increased dialogue between the public and private sectors and stronger criminal legislation to better address fraud's complexities.

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