Juliana Braz: "You can’t verify what you can’t uniquely identify."

Excluded from normalized aggregate trends after staff review: 3056 posts were attributed to March 2026; 671 shared March 14, 2026. The preceding six-month median was 13.5 posts.

Review evidence: 3,056 posts in March 2026; 671 shared March 14, 2026; preceding six-month median 13.5. Reviewed August 9, 2026.

This company's pages remain public, but its content is excluded from normalized aggregate trends. Unfiltered raw trends and advanced filtering are available to Accelerate and Lead accounts.

Juliana Braz, who leads International Business Development at Serpro, Brazil's federal technology backbone, has played a pivotal role in advancing digital identity and fraud prevention, notably transforming Brazil's driver's license into the Digital CNH. Her work focuses on treating identity as a public good, emphasizing "security by design" by using biometrics and tokenization to enhance trust, while ensuring compliance with Brazil's data privacy laws (LGPD) and fostering inclusivity in technology access. She advocates for the Gov.br platform's graduated assurance model to build scalable trust, while addressing vulnerabilities such as synthetic identities and social engineering by enhancing organizational culture and training. Despite successes, challenges persist due to legacy systems and siloed data, which complicate the creation of a unified identity history. Looking forward, Juliana envisions a CPF-anchored ecosystem advancing towards Self-Sovereign Identity (SSI), with Serpro serving as Brazil's sovereign trust layer and real-time anti-fraud intelligence hub, ensuring secure, efficient, and inclusive access to government services.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.