Europe's deepfake rule is now in force, and it lands on the tool, not the fraud
Blog post from Didit
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From 2 August 2026, Article 50 of the EU AI Act requires providers of generative AI systems to make AI-generated or manipulated audio, images, video, and text machine-readably detectable, while deployers of deepfakes must disclose that the content is artificial at first exposure. Transparency breaches can result in fines of up to €15 million or 3% of worldwide annual turnover, with a transition until 2 December 2026 for marking systems already on the market, though deployer disclosure duties have no grace period. The rules also cover AI chatbot identification and notices for emotion-recognition or biometric-categorisation systems, while allowing exceptions for standard editing, law-enforcement uses, and certain artistic or satirical works. The Act does not prohibit deepfakes and recognizes that criminals are unlikely to label fraudulent content; instead, it seeks to create provenance signals that receiving systems may eventually detect. In parallel, the Act excludes one-to-one biometric verification, which confirms a claimed identity against a document or account, from its high-risk AI classification, even as regulators identify deepfakes as a growing threat to identity checks.
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