Closing the Mobile Attribution Security Hole

Mobile attribution is crucial for performance marketing, but it faces threats from sophisticated fraud techniques such as Exploit, Re-Attribution, Post-ID Fraud, and Ad-ID Spoofing (ERPT) and Advanced Jittered Session Data (AJSD). These methods target the attribution process itself, making fraud detection increasingly challenging and potentially leading to significant revenue loss, with global ad spend losses projected to reach $7.5 billion by 2024. Identity verification emerges as a key strategy to combat this fraud by linking installs to verified users, thereby adding a layer of security. Didit offers solutions by integrating identity checks and machine learning to detect anomalies and suspicious patterns, thereby enhancing the security of mobile attribution and protecting marketing returns.

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