Incorporating feature flags into the development process of the Helix image recognition system enabled the team to safely and effectively test new AI models before wide deployment, addressing the prevalent need for accurate AI in applications. Helix, an advanced player tracking and behavior analysis solution, uses machine learning to monitor player activities and integrate in-game actions with mobile interactions, offering insights into user engagement. By utilizing internally managed image classification systems, Helix employs feature flags to select models for testing with specific beta users, allowing for real-world feedback and performance data collection without compromising the system's overall reliability. This targeted approach, which uses authenticated email addresses or device identifiers, enhances the accuracy and robustness of AI models, accelerates innovation, and underlines the importance of tools like feature flags for controlled experimentation and rapid validation in AI-driven applications.