Deploying software into production is a critical aspect of software development, requiring a cultural commitment to Continuous Deployment (CD) across the entire organization. This involves not only setting CD as a company goal but also aligning it with team values and discussing it frequently to foster understanding and buy-in. The journey to CD begins with continuous delivery, gradually increasing deployment frequency to achieve daily releases, and requires addressing technical obstacles like slow build pipelines, flaky tests, and inefficient local development environments. Collecting and analyzing DORA metrics—such as Deployment Frequency and Lead Time for Change—provides insights into the development process, helping teams identify bottlenecks and improve efficiency. Engaging the entire organization by showcasing the benefits of CD, such as faster bug fixes, quicker feature delivery, and enhanced collaboration, reinforces trust in the process and demonstrates the value of a robust automation-based development model.