The Internet of Things (IoT) presents exciting opportunities but is fraught with security challenges due to a lack of regulation. Security analyst Emma Lilliestam discusses these concerns, emphasizing the need for self-regulation over government mandates, as the IoT landscape currently resembles a chaotic and unregulated environment akin to a plane built without safety standards. The difficulty of implementing robust security measures on IoT devices, which often lack standardized cryptographic frameworks, is compounded by the accessibility issues faced by smaller companies and hobbyists. Despite the myth that security is complex, Lilliestam argues that with proper mentoring and resources, most tech professionals can become competent in security practices. Citing Bruce Schneier, she notes that relying on market forces alone is insufficient to address IoT security issues, and proposes a voluntary certification seal for IoT products that encourages companies to adhere to security best practices. This approach aims to incentivize companies to improve security proactively, thereby preventing potentially ineffective and cumbersome legislative regulation.