Detectify, a SaaS-based web application security company, pursued ISO 27001 certification to enhance its market position, reduce cybersecurity risks, and meet the demands of existing and prospective partners. The certification process highlighted the importance of implementing a comprehensive Information Security Management System (ISMS) and required company-wide commitment, including training and the adoption of new security tools tailored to their tech-agnostic environment. Despite the challenges, the certification provided a competitive advantage by establishing Detectify as a trustworthy vendor with robust security practices. Detectify emphasizes that while compliance is not the same as security, achieving ISO 27001 serves as both a valuable marketing asset and a catalyst for improving overall security measures, encouraging organizations to look beyond compliance towards genuine security enhancements.