Onboarding new customers in a B2B SaaS environment can be complex, often requiring unique configurations such as branding, identity provider setups, and tool integrations, which become unmanageable as the customer base grows. Descope addresses these challenges by enabling users to automate and personalize onboarding processes through its multi-tenancy architecture and no-code Flow capabilities. Multi-tenancy allows a single application instance to serve multiple customers, maintaining data and configuration isolation while sharing infrastructure. Descope's system supports creating and configuring tenants programmatically or manually, applying tenant-specific styles, and setting up authentication and integrations. The platform's visual workflows facilitate user authentication journeys and tenant-specific onboarding, allowing customers to self-serve and complete configurations like SSO and third-party app connections. This approach reduces operational overhead, enhances customer experience, and scales efficiently, making it suitable for both small startups and large enterprises.