Businesses are increasingly prioritizing user experience as a key factor for growth and retention, with localization playing a crucial role in meeting cultural and linguistic expectations of users. Descope's integration with Google Cloud Translation facilitates this by allowing developers to incorporate multilingual and localized user experiences into authentication and user journey flows, enhancing app adoption and customer perception in international markets. This integration provides seamless UX through real-time machine translation, enabling applications to compete effectively in diverse markets by aligning with users' geolocation and browser settings. Google Cloud Translation offers an API that supports over 100 languages, allowing for both pre-trained and custom ML model translations that can be tailored to industry-specific nuances. The connector simplifies the process for developers by enabling localization with minimal code, leveraging AutoML technology for custom language pairs, and orchestrating user journeys without coding, all aimed at expanding the reach of products and services globally.