Descope has introduced new product capabilities aimed at enhancing user onboarding and self-service experiences by allowing organizations to delegate identity management tasks to end users through customer-facing admin widgets. These widgets can be embedded in applications to enable self-service user management, while A/B testing features allow companies to iterate on authentication flows without modifying code. Additionally, connectors with Segment and HubSpot ensure that customer identities remain synchronized across various business platforms, enhancing the consistency of the customer journey. Descope's tools, including a visual workflow editor for auth changes and Flow Visits for analytics, empower businesses to experiment with and refine their authentication processes easily. Customers like Branch Insurance have reported improvements in security and onboarding personalization through these offerings, which streamline user interactions and ensure that identity information is efficiently orchestrated across business tools.