The KuppingerCole European Identity and Cloud Conference (EIC) 2024 marked a significant milestone for Descope, highlighting their expansion into the EMEA market and earning them the Identity Startup of the Year award. The conference served as an ideal venue for Descope to discuss customer identity and access management (CIAM) themes, focusing on user experience, security, and the unification of identities. Descope emphasized the importance of seamless onboarding and self-service processes to enhance user retention and reduce abandonment rates, while also addressing security concerns by enabling conditional multi-factor authentication (MFA) based on risk assessment. Additionally, Descope explored the need for organizations to consolidate disparate identity systems to simplify management and improve security and user experience. A notable session by co-founder Meir Wahnon introduced modern protocols like WebAuthn/FIDO2, OpenID Connect, and FedCM, which are pivotal in shaping the future of CIAM by providing strong, passwordless authentication and facilitating seamless integration between identity providers. Descope's innovative approaches and commitment to customer identity excellence were recognized by lead analyst Paul Fischer, who underscored their understanding of evolving onboarding and self-service expectations.