Descope, an authentication platform, has progressed from inception to public beta thanks to insights from over 100 customer interviews and collaborations with design partners. The platform aims to provide secure, frictionless authentication for diverse applications, accommodating unique requirements across industries such as retail, FinTech, and HealthTech. Key learnings include the importance of multi-tenancy, Role-Based Access Control (RBAC), and System for Cross-domain Identity Management (SCIM) for B2B apps, while B2C apps benefit from passwordless methods and device identities to enhance user experience and security. Descope's adaptability allows it to cater to both B2B and B2C needs, highlighted by companies like FunnelStory and GradRight, which utilize its customizable features to streamline authentication processes. The company remains committed to evolving its product through continuous customer feedback and public development, fostering a community for developers to exchange insights on authentication.