Framer, a popular tool for designing websites without coding, has traditionally faced challenges with implementing secure authentication due to limited styling and integration options. However, the integration of Descope's plugin now allows users to incorporate customizable authentication flows directly into their Framer sites, eliminating the need for complex backend workarounds. By using Descope, website creators can easily add features like passwordless login, Google One Tap, and personalized user journeys, enhancing site security while maintaining design integrity. This is exemplified in a tutorial where a fictional gardening business website, Zen Gardener, seamlessly incorporates Descope's authentication to provide a dynamic, members-only experience. This integration opens up possibilities for protecting premium content, offering exclusive member perks, and creating specialized learning modules, all while ensuring a cohesive user experience that aligns with the site's aesthetic.