WooCommerce, a highly popular ecommerce plugin for WordPress, offers flexibility and scalability for businesses of all sizes. The Descope WordPress Plugin enhances WooCommerce by providing passwordless authentication, single sign-on (SSO), and adaptive multi-factor authentication (MFA), eliminating the need for traditional passwords. Recent updates to the plugin include anonymous user tracking, which captures data on unregistered users and integrates it into accounts upon registration, and a User Profile Widget that allows users to manage their profiles directly on the site. These features aim to minimize friction in the shopping experience, boost conversions, and provide deep insights into customer behavior. By leveraging these tools, WooCommerce merchants can improve customer satisfaction, enhance security, and offer a seamless, personalized shopping experience. Descope's integration with WooCommerce thus addresses modern consumer demands for security, convenience, and personalization, while enabling businesses to stay competitive in the evolving ecommerce landscape.