Descope offers a comprehensive platform for B2C authentication and user management, focusing on providing seamless and secure user experiences through passwordless methods like magic links, passkeys, and social logins. The platform addresses common challenges in B2C authentication, such as bot attacks, user friction, and static user journeys, by offering flexible, drag-and-drop authentication options and prebuilt UI components. With features such as adaptive multi-factor authentication, bot protection, and customizable templates, Descope enhances security while minimizing user friction. The platform's no-code interface, Descope Flows, allows developers to design and customize authentication processes without modifying the app's codebase, integrating seamlessly with the software development lifecycle for continuous improvement. By leveraging Descope, developers can improve user onboarding, boost conversions, and efficiently manage user identities, ultimately accelerating time-to-market while maintaining robust security standards.