Biometric authentication is rapidly becoming mainstream as businesses transition away from traditional passwords in favor of more secure, accessible, and user-friendly solutions like fingerprint and facial recognition. This shift is driven by the growing trust and familiarity users have with biometrics, as evidenced by an increase in devices equipped with biometric capabilities and high user satisfaction rates. Offering biometric authentication not only enhances security by tying access to unique physical characteristics that are difficult to replicate but also improves user experience by eliminating the need for complex passwords and reducing login friction. Privacy concerns are addressed by modern standards like WebAuthn and FIDO2, which store biometric data locally on users' devices, ensuring it is never shared with third parties. As the industry continues to evolve towards passwordless authentication, businesses that adopt biometric solutions can differentiate themselves through improved security, reduced operational costs, and a seamless user experience. Companies like Descope offer platforms that simplify the implementation of biometric authentication, allowing businesses to quickly integrate these systems with minimal technical overhead, thus aligning with modern security expectations and enhancing customer satisfaction.