Passkeys, as highlighted in the 2025 FIDO Alliance Report, are emerging as a crucial innovation in authentication, offering businesses a significant opportunity to enhance security, reduce customer friction, and boost loyalty. With 75% of global consumers now aware of passkeys, this method, which eliminates the need for password memorization and provides phishing resistance, is gaining traction as an effective solution to combat abandoned carts and improve conversion rates. The report indicates that nearly half of the top 100 websites now offer passkey login options, a dramatic increase from 2022, reflecting a shift in consumer expectations towards seamless and secure authentication experiences. Companies are also participating in the Passkey Pledge to support this ecosystem, with businesses like Descope facilitating the integration of passkeys through customizable and low-code workflows. As major platforms like Apple, Google, and Microsoft already support passkeys, the focus for businesses now is on implementation to stay competitive and meet evolving customer demands.