In October 2023, the FIDO Alliance released the Online Authentication Barometer Report, highlighting consumer trends in authentication technologies, particularly in the U.S. Despite the widespread use of passwords, many users find them cumbersome, leading to business impacts such as abandoned online purchases. The report notes that biometric authentication, which is perceived as more secure and user-friendly, is gaining traction, with 23% of respondents favoring it over other methods. Concerns about privacy are addressed through FIDO2 standards, ensuring biometric data is stored locally and not shared. With the rise of AI-assisted cyberattacks, passwords remain a significant security vulnerability, whereas FIDO-based biometrics offer a phishing-resistant alternative. As user awareness and dissatisfaction with passwords grow, the shift towards passwordless authentication accelerates, marking a significant evolution in securing online identities.