SOC 2 Type 2 certification is a critical benchmark for evaluating a service provider's security practices, providing assurance that a product or platform has robust security measures in place. It demonstrates a company's commitment to protecting data and ensuring its confidentiality and integrity, as well as reliability and regulatory compliance. Choosing a SOC-certified partner provides peace of mind for partners and customers, knowing their data is hosted in a secure environment. Without SOC certification, there is an increased vulnerability to data breaches and security lapses, which can lead to identity theft, data loss, financial losses, and reputational damage. A SOC 2 Type 2 certified platform like deepset Cloud continually monitors and improves its security measures to maintain its certification and ensure a secure environment for users.