Generative AI has gone viral with the release of OpenAI's GPT-3 model, which is now accessible to hundreds of millions of people through an application. However, going beyond models and building successful products requires understanding four key factors: UI/UX design, a complex Compound AI system, monitoring, and effective use of generative models. A good UI makes raw capabilities accessible while guiding users in meaningful ways, while the underlying system should be updated regularly to ensure performance and cost-effectiveness. Users interact with a Compound AI system consisting of multiple components, such as data storage and ML models, but do not need to know the details; instead, they care about usability and usefulness. Effective monitoring is crucial to gain insight into system behavior and generate valuable data for analysis. By focusing on turning AI capabilities into user value, organizations can build successful products that go beyond just using the latest model.