A new strategic partnership between deepset and appliedAI aims to accelerate the development and adoption of custom Generative AI (Gen AI) solutions with an emphasis on Trustworthy Retrieval Augmented Generation (RAG) applications. This collaboration addresses challenges businesses face in implementing Gen AI, such as ensuring accuracy, security, and scalability, by combining deepset's technology with appliedAI's expertise. The partnership offers a comprehensive AI solution covering the entire lifecycle from design to deployment, with a focus on scalable, tailored Gen AI and RAG solutions. It supports both cloud and on-premise infrastructures and provides access to the latest language models, alongside consulting and implementation services. A key project with Rohde & Schwarz has already demonstrated success, and the partnership aims to establish Trustworthy RAG as a standard in Gen AI development, empowering businesses to leverage AI's potential while upholding high standards of security and adaptability.