79 Billion Words a Year: What Enterprise Localization Actually Looks Like at Booking.com
Blog post from DeepL
Booking.com manages an enormous localization operation, processing 79 billion words annually across 45 languages and over 100 content types, which transforms localization into an infrastructure challenge rather than a mere content issue. Mik Szajna, Head of Localization at Booking.com, discusses the strategic importance of prioritizing which content and languages merit significant investment, emphasizing that quality in translation is a system-wide consideration rather than just an attribute of individual translations. The effectiveness of localization is underscored by a large-scale experiment conducted by Booking.com, where disabling localized content for a portion of users resulted in significant decreases in engagement, affirming that if users cannot access content in their language, they are less likely to make purchases. This highlights the critical ROI of localization efforts, demonstrating its value in driving business success.
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