If the Third-Party Web Cookie Crumbles, Can AI Replace It?

The article discusses the potential demise of third-party cookies, a tool used for tracking consumer behavior online without their consent or knowledge. These cookies are being phased out by companies like Apple and Mozilla due to increasing privacy concerns from consumers. This shift could lead to an increased reliance on artificial intelligence as a means of analytics in place of cookies. Advertisers will be most affected by this change, as they will need to find new ways to access similar data sets.