How Non-Tech Companies Use AI Right Now

Artificial intelligence is increasingly being adopted by non-technology companies to improve productivity, automate routine work, analyze customer behavior, and personalize services across sectors including healthcare, education, finance, manufacturing, and agriculture. Coca-Cola’s Freestyle dispenser illustrated an early data-driven approach by helping identify demand for Cherry Sprite, while the company now works with Microsoft to apply AI to supply chains, manufacturing, marketing, product development, and consumer-generated artwork. Walmart uses AI-enabled cameras and real-time data in its Intelligent Retail Lab to manage stock, carts, registers, and food waste, whereas Prada has experimented with generative AI in fragrance marketing and consumer-facing initiatives. Toyota applies AI through its research institute to develop automated-driving, safety, robotics, and driver-training technologies, while Domino’s uses Microsoft AI tools to assist store managers with ordering, scheduling, and inventory and to improve delivery and customer personalization. Overall, AI is presented as a tool enabling established businesses to reduce costs, address labor constraints, improve operational efficiency, and make more informed decisions.

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