How Compare the Market cut report delivery from 6 weeks to under 1 by retiring most of its dashboards

At dbt Summit 2026, Compare the Market’s head of enterprise analytics, Emanuela Ciotti, described how the company reduced report delivery time from six weeks to less than one by moving away from a dashboard-driven “reporting factory” model. An audit had found that 179 of its 433 Power BI reports were abandoned, reflecting duplicated SQL logic, inconsistent metric definitions, and a lack of shared data foundations. Ciotti emphasized that these problems become more significant with AI because AI systems trust and can amplify unreliable data. Her team’s three-stage transformation introduced engineering practices such as version control, modular design, and testing; replaced an overloaded monorepo of more than 4,000 interconnected models with domain-owned multi-repositories based on dbt Mesh principles; and shifted the analytics function toward delivering governed, tested, and documented data models rather than one-off dashboards. The changes increased test coverage beyond 75% and raised model reuse to 3.0 times, illustrating that scalable analytics depends as much on ownership and operating-model design as on technology.

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