As the Co-founder and CSO of Netlify, I've witnessed firsthand how a vision can transform an entire industry. The company has been at the forefront of promoting a decoupled web architecture known as JAMstack, which separates the front-end and back-end for faster, more scalable, and secure web experiences. By creating a supportive ecosystem, engaging deeply with the community, and fostering a sense of shared mission, Netlify was able to build trust and create a strong foundation for its product. The company's focus on spreading the word and category creation helped introduce the JAMstack architecture to a broader audience, driving adoption and establishing Netlify as a leader in the space. A long-term vision and adaptability were crucial in staying relevant and competitive, allowing Netlify to stay ahead of the curve and ensure its product remained relevant and competitive.