As data ecosystems grow more complex, ensuring data quality and reliability becomes increasingly challenging, often resulting in reactive rather than proactive observability solutions. A well-structured data observability system can address this by proactively detecting, investigating, and resolving unknown issues in data environments, thereby maintaining data reliability and supporting critical business decisions. Data observability differs from data quality, with the former focusing on monitoring data processes in production and providing real-time alerts, while the latter encompasses a broader approach to maintaining accurate and consistent data through proactive testing and reactive measures. A comprehensive data observability framework should include elements such as data monitoring, data lineage, proactive data quality, automation, and incident management to reduce blind spots and shift organizations from reactive troubleshooting to proactive data management. Despite its importance, data observability remains underutilized under traditional paradigms, but its future direction hints at innovations like data diffs and a shift-left approach.